Apple has shared its latest earnings report, revealing strong financial performance in the March quarter. The tech giant earned $95.4 billion in revenue, with profits and services reaching new highs. However, CEO Tim Cook has warned that tariffs could soon impact costs and future growth.
March Quarter Results Show Growth
In the earnings release, Apple announced a 5% revenue increase compared to the same quarter last year. Earnings per share rose 8% to $1.65, making it a record March quarter for the company.
One of the standout areas was Apple’s services division, which earned $26.6 billion, marking a 12% year-over-year growth and setting an all-time record. According to Apple’s CFO Kevan Parekh, the company now has more active devices than ever across all regions and product categories.
Tariff Concerns Begin to Surface
While the results were positive, Cook also pointed out future challenges. He said that tariffs introduced by Donald Trump’s administration had a “limited impact” on the March quarter, thanks to smart inventory and supply chain planning. But he added that this situation may change in the next quarter.
Cook stated, “Assuming no new tariffs are added, we estimate the impact could add $900 million to our costs in the upcoming quarter.”
He also mentioned that predicting the long-term effects of tariffs and trade policies beyond June would be “difficult.”
iPhone Shipments Rushed from India to the US
To avoid the upcoming tariff hikes, Apple acted fast. According to Reuters, the company chartered six cargo flights from India in March, carrying around 600 tons of iPhones — about 1.5 million units — to the United States.
Apple even lobbied for faster customs clearance at Chennai Airport in India, bringing processing times down from 30 hours to just 6. Each iPhone 14 with packaging weighs roughly 350 grams, making the airlift a smart strategy to stay ahead of policy changes.
Looking Ahead: Expansion and Forecast
Despite the tariff concerns, Apple is confident about its future. Cook confirmed that the company plans to spend $500 billion over the next four years to build facilities across several US states. This shows Apple’s strong commitment to expanding its American operations.
CFO Kevan Parekh said Apple expects low to mid-single-digit revenue growth in the third quarter, assuming that the global economy remains stable.
Apple may have delivered a strong March quarter with record earnings and services growth, but upcoming tariff changes and global trade pressures could create challenges in the near future. Still, the company’s quick supply chain actions, strong customer loyalty, and large installed device base keep it well-positioned. With a major expansion plan in the US and steady product demand, Apple continues to adapt and grow, even in uncertain times.
